Weiner is the creator of Rockstar Energy Drink, which he sold to PepsiCo last spring in a deal reported at $3.85 billion. In the U.S., where Rockstar ranks as the third-biggest energy drink brand, the company has increased its retail sales more than five-fold to about $780 million since 2004. Rockstar (stylized as ROCKST★R or ЯR) is an energy drink created in 2001, which, as of 2009, had 14% of the US energy drink market. Rockstar is based in Las Vegas.As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries.In March 2020, PepsiCo announced it had agreed to acquire Rockstar for $3.85 billion. Russ Weiner, 49, founded the energy drink company in 2001, targeting the market leader Red Bull by offering a wider variety of flavors in a can that is twice the size at the same price. The founder of Rockstar Energy Beverages has cashed out in a massive payday after PepsiCo made a $3.85 billion deal to acquire the company. Rockstar Inc. produces energy drinks. Energy Brands, also known as Glacéau, was founded in 1996 by J. Darius Bikoff, who had the bright idea that mixing vitamins and water could make … He founded Rockstar Energy Drink in 2002 and grew it into the third-largest energy drink brand. Rockstar Energy Drink founder Russ Weiner has sold his business to PepsiCo for a very refreshing $3.85 billion. Rockstar Energy Drink Founder Russ Weiner Just Got A $4 Billion Check From Pepsi It Turns Out Robert F. Smith Was The Buyer Of Those Two … Russ Weiner, 49, founded the energy drink company in 2001, targeting the market leader Red Bull by offering a wider variety … PepsiCo has reached a deal to buy the Rockstar energy drink maker for $3.85 billion, the food and beverage giant said Wednesday. PepsiCo is buying Rockstar Energy for $3.85 billion in a move that will expand its footprint in the high-demand and highly competitive energy-drink market. The acquisition of Rockstar Energy Beverages — … PepsiCo owns Mountain Dew Kickstart and is also a partner in Starbucks energy drinks. But Rockstar’s market share has fallen in recent years from almost 20 … The businessman, who is estimated to be worth around $3.9 billion, currently owns … Weiner has an estimated net worth of $3.7 billion, according to Forbes . The Company's drinks include original, sugar free, zero carb, and various flavored juice drinks.
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